State Farm served as an official sponsor of the 2026 Walt Disney World Marathon Weekend, connecting with participants and their supporters through various activities during the event.
At the Health & Fitness Expo, State Farm hosted a booth featuring the “Bobblehead YOU!” activation. Attendees could create personalized bobbleheads by inserting their own photos into one of 11 character options, including a Mickey Mouse runner, astronaut, unicorn, flower, and ice cream cone. This free activity drew thousands of visitors who took home customized souvenirs from their marathon experience.
In addition to the bobblehead activation, State Farm offered fans and family members the opportunity to design branded chEAR Cards at the same booth. These cards allowed people to send messages of encouragement to runners, supporting morale and community engagement throughout the race weekend.
Runners also received a special motivational message from Jake from State Farm. The company stated that this message was intended to reinforce its commitment to encouraging and supporting participants in their running journey.
State Farm emphasized that its involvement in the marathon reflected its core value of being a Good Neighbor and aligned with runDisney’s emphasis on connection and perseverance. According to State Farm, several thousand bobbleheads were distributed during the Expo and thousands of chEAR Cards were customized for runners over the course of the event. The brand reported engaging with thousands of runners and spectators throughout marathon weekend.
“Beyond activations, the brand’s presence reinforced the company’s core value of being a Good Neighbor—showing up for communities in meaningful ways. Our sponsorship aligned with runDisney’s spirit of connection and perseverance.”
