Jenna Adams, a Private Client Advisor for Marsh McLennan Agency, said that AM Best’s stable outlook for the U.S. homeowners market underscores a stronger resilience that can benefit reciprocal insurance members.
“U.S. Homeowners’ Insurance Market Outlook Revised to Stable by AM Best,” said Adams, according to LinkedIn. “AM Best has updated its outlook for the U.S. homeowners’ insurance market from negative to stable, reflecting improved catastrophe resilience and better rate adequacy. Key highlights include: Stabilization in the reinsurance market with modest price softening. Stay informed and proactive to protect your home and investments in the year ahead.”
Reciprocal insurance exchanges are cooperative insurers owned by their policyholders, or subscribers, who join together to share one another’s risks through a pooled fund. According to industry research, because members both own the exchange and benefit from its performance, pricing and coverage decisions tend to align with long-term policyholder interests rather than outside shareholders. Many homeowner-focused reciprocals emphasize strong risk management support, transparent communication, and tailored coverage. This approach gives families confidence that their premiums are reinvested in protection for their homes and communities.
AM Best’s recent research indicates that reciprocal exchanges are assuming a larger role in homeowners coverage, particularly in catastrophe-exposed states. Of 27 reciprocals formed between 2017 and 2024, 14 are in Florida. Their combined direct premium volume grew by 83% from 2022 to 2024, reflecting strong demand for member-owned capacity. Most rated reciprocals hold balance sheet strength assessments in the “very strong” category and are benefiting from stabilizing property catastrophe reinsurance conditions and modest price softening heading into January 2026 renewals. This supports more predictable costs for homeowners.
Based in Fort Myers, Florida, Adams serves as a Private Client Advisor with Marsh McLennan Agency (MMA), working through its Private Client Services practice to help individuals and families design tailored personal insurance programs. Her background includes advising clients with complex property exposures in coastal markets and pursuing advanced education through the Certified Personal Risk Insurance Advisor (CPRIA) designation. On LinkedIn, she regularly comments on insurance trends, encouraging homeowners to review coverage and understand evolving market conditions so their protection keeps pace with changing risks.
Marsh McLennan Agency is the middle-market and small-business agency subsidiary of Marsh McLennan, a global professional services firm focused on risk, strategy, and people. MMA provides insurance and risk management solutions to organizations and households across the United States. It combines local service with the capabilities of a worldwide broker. Its Private Client Services practice specializes in protecting homes, personal assets, and family lifestyles by drawing on leading carriers and reciprocal exchanges such as PURE to craft customized programs for homeowners who need high-touch advisory-driven support.
