Kin Survey finds the majority of U.S. homeowners in the States overlook insurance costs in housing budgets

Kin Insurance announced that more than half of U.S. homeowners in the States miss accounting for home insurance costs when budgeting for their housing expenses. The announcement was made in the 2025 Kin Generational Homeownership Survey.

The 2025 Kin Generational Homeownership Survey underscores a growing financial blind spot among U.S. homeowners: failing to include insurance premiums in their housing budgets. While mortgage payments dominate most household expenses, rising insurance costs have become an equally critical factor. Yet the survey found that most homeowners underestimate or ignore the cost of coverage altogether. This oversight is particularly concerning as premiums climb nationwide in response to more frequent and severe weather events. The findings reveal how budgeting gaps are leaving many families unprepared for the escalating financial realities of homeownership.

According to Kin’s survey, over 50% of homeowners did not account for their insurance premiums when calculating total housing expenses. Gen X was the least likely to include insurance in their budgets, with 58% admitting they failed to do so. The data suggests that many homeowners view insurance as a peripheral rather than core cost, an assumption that has proven costly in an era of rising natural disaster frequency and market volatility. 

The 2025 Kin Homeownership Survey found that many Americans underestimate housing costs, particularly insurance. Kin’s Chief Insurance & Compliance Officer, Angel Conlin, advises homeowners to budget beyond their mortgage and get personalized quotes to understand how property type and location affect pricing. Kin’s digital tools let users compare coverage options, adjust limits, and remove unnecessary add-ons, helping them build realistic budgets and reduce stress while keeping their homes properly protected.

Founded in 2016 and headquartered in Chicago, Illinois, Kin Insurance provides homeowners, condo, landlord, and flood coverage in multiple U.S. states. The company operates through the Kin Interinsurance Network, a reciprocal exchange that reinvests profits to lower policy costs. Kin uses technology and data analytics to simplify the insurance process, offering transparent, affordable coverage for homeowners in regions impacted by hurricanes, floods, and wildfires.