Kin offers new guidance to help homeowners balance home insurance premiums and deductibles

Sean Harper, CEO for Kin - Instagram
Sean Harper, CEO for Kin - Instagram
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Kin Insurance has announced new guidance aimed at assisting homeowners in balancing premium savings with deductible affordability when selecting home insurance coverage. The announcement was made on the social media platform X.

According to the Insurance Information Institute, deductibles represent the amount a homeowner must pay out of pocket before their insurance coverage begins. Choosing an excessively high deductible can lead to significant affordability challenges. While raising deductibles can lower monthly premiums, it also shifts more financial risk to policyholders in the event of a claim. Kin emphasized that balancing premium costs with deductible affordability is crucial for ensuring that insurance provides meaningful protection during emergencies.

Kin’s announcement highlighted survey data indicating that 59% of homeowners would not be able to pay a $5,000 deductible immediately if required after a claim. This finding underscores how higher deductibles can leave many households unable to utilize their insurance when needed most, despite benefiting from lower monthly payments. The company argued that deductibles should only be set at levels families can realistically afford; otherwise, the insurance becomes functionally inaccessible.

The National Association of Insurance Commissioners (NAIC) reported that raising deductibles can modestly reduce monthly premiums, but overall savings are often less significant than expected. Their consumer guidance explains that the higher financial risk created by large deductibles may outweigh the benefit of slightly lower premiums. Kin echoed this research to remind customers that deductible selection should focus primarily on risk management rather than short-term savings.

Founded in 2016 and headquartered in Chicago, Kin is a direct-to-consumer digital home insurance provider specializing in coverage for high-risk weather and disaster-prone markets. The company leverages advanced data analytics to offer precise underwriting, immediate quotes, and streamlined claims processing while avoiding many overhead costs associated with traditional insurers. According to its official website, Kin operates in multiple states including Florida, Texas, Louisiana, and Missouri and has built a reputation for affordability, customization, and highly rated customer service.



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