The Insurance Information Institute (Triple-I) announced on April 6 the launch of new awareness campaigns in Oklahoma and Wisconsin to highlight the impact of lawsuit abuse on consumer costs and to advocate for tort reform.
The initiative seeks to inform both lawmakers and residents about how legal system abuse, including aggressive attorney advertising, leads to higher insurance premiums and job losses. According to Triple-I, these efforts are intended to catalyze legislative action that could provide economic relief for families in both states.
In Wisconsin, legal system abuse is estimated to cost each resident $1,355 annually and has resulted in the loss of over 68,000 jobs. In Oklahoma, residents pay more than $979 per year due to similar issues, with approximately 33,656 jobs lost statewide. The campaigns use digital display ads near state capitols, highway billboards in Oklahoma City, and targeted Facebook ads aimed at educating both legislators and consumers about what Triple-I calls a “hidden tort tax.”
“Building on the momentum of our successful campaigns in California, Illinois and Missouri, we are scaling our 2026 advocacy efforts into Oklahoma and Wisconsin,” said Triple-I CEO Sean Kevelighan. “We have already seen how meaningful tort reform in states like Florida, Georgia and Louisiana can stabilize the insurance market and provide direct financial relief to consumers. Triple-I remains committed to educating lawmakers and the public on the high cost of legal system abuse, addressing the critical issue of affordability for families, and driving legislative progress that restores balance to the national economy.”
The digital out-of-home advertising campaign targets areas around Madison’s Capitol District as well as Oklahoma City’s government center during their respective legislative sessions. The messaging focuses on what it describes as “billboard lawyer” tactics that increase insurance costs for everyday consumers.
According to the official website of Triple-I the organization supports stakeholders including consumers, media representatives, and policymakers by providing resources in English and Spanish. It also established ties with The Institutes in November 2020 according to its website. Triple-I represents more than 50 member companies from regional firms up through global carriers according to its official site.
Triple-I says it aims to provide data-driven insights on risk management topics for a broad audience including professionals as well as members of the public according to its website. The group ranks itself as a leading online source for insurance information through various platforms such as its main site or social media channels as reported by Triple-I’s official page. Additionally,the organization hosts events designed around advancing understanding about risk management within communities.
These multi-channel outreach efforts are expected by Triple-I officials not only raise awareness but also support potential reforms that may help reduce overall costs related with auto home or business insurance across affected states.
