The Insurance Information Institute (Triple-I) has launched new awareness campaigns in Los Angeles, California, and Cook County, Illinois. The campaigns aim to inform the public about the economic impact of legal system abuse in these states.
The initiative includes billboards and digital advertisements placed in high-traffic areas. A dedicated website, StopLegalSystemAbuse.org, and targeted social media ads encourage residents to contact their state lawmakers about the issue.
“As we continue to be inundated across the U.S. by the likes of billboard attorneys preying on vulnerable Americans and increasing insurance costs for everyone, now is the time for further action from California and Illinois lawmakers,” said Triple-I CEO Sean Kevelighan. “We have seen positive results in states such as Florida that comprehensive legal reform works – leading to market stabilization, more competition and better pricing of insurance for consumers.”
Billboards on major highways in both Cook County—which includes Chicago—and Los Angeles highlight how legal system abuse affects insurance premiums. Digital displays at bus stops and other urban locations focus on how certain trial lawyers contribute to higher costs.
Both regions were listed by the American Tort Reform Foundation as among the top 10 jurisdictions with widespread legal system abuse for 2025-2026. Triple-I’s campaign seeks to raise awareness about how this abuse increases auto, home, and business insurance costs, affecting local economies.
Triple-I recently updated its StopLegalSystemAbuse.org resource site as part of these efforts.
Triple-I supports a range of stakeholders—including consumers, policymakers, industry professionals and media—by providing resources in English and Spanish through its official website. The organization represents over 50 member companies spanning regional, national and global carriers (source). It offers data-driven insights into risk and insurance topics to help educate audiences (source). Triple-I also hosts events and partnerships aimed at advancing understanding of insurance issues (source). According to its website, Triple-I provides objective information without engaging in lobbying or sales activities.
